AMAZON + MTA
Interactive Subway Kiosks

Amazon and the NYC Metropolitan Transportation Authority (MTA) partnered up to make holiday shopping fun, easy and engaging for subway commuters by creating an immersive digital shopping experience. This innovative approach to out-of-home advertising was designed to add a brand new point of purchase for Amazon shoppers. Content on the kiosks was curated and targeted to allow brands to better connect with customers based on their location and ridership demographics.

Role
Art Director, Designer